Potti Kadai(s) or the Pop and Mom Shops have been the best examples of traditional business in India and are popular even today. They form a major source of business in the rural areas and still today have their unique strategies and challenges.Sit sat down to discuss the lives of the Pottu Kada Owners, the business, their growth and their importance for rural development. The issues that were discussed were
1. An understanding of the Potti Kadai(s)
2. Who are the owners?
3. What kind of customers do they cater to and what products do they offer?
4. What kind of financial constraints do they face ?
5. What challenges do they face in relation to their growth and their consolidation?
6. How can they bring about rural growth? How can innovative models be developed for the same?
The discussion went very lively and it was decided to conduct further research on the topic, conduct a survey of their financial aspects and do a documentary on the Potti Kadai(s).
Lets take a look at the video of the discussion!
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